In 1974, Jim Mabee took a trip north in search of a better life for his family. He made it as far as Charlevoix and was captivated by the small picturesque town. Right downtown the newly built Market Mall was just being finished and empty store fronts were available. Jim called his wife Sue from the payphone in front of Neff’s Market and asked “Would you like to know where we are going to live?”
A few months later the family packed a U-Haul and headed to Charlevoix. Along for the ride were their 4 children, 2 dogs, a cat and a horse. The Clothing Company was officially established in April of 1975.
The business grew over the years and in need of more space The Clothing Company moved into its present location on the corner where Dahlquist Five and Dime had been. The entire family worked in the store, including their golden retriever Beau, who happily greeted everyone that walked in.
The Clothing Company was a great place to grow up, and when Jim and Sue were ready to pass it on, their daughter Jacqueline jumped at the chance. She and her husband Kirby were anxious to settle back into the simple life, and raising their family in Charlevoix the Beautiful was part of that dream. The Clothing Company was passed on to the second generation in 1994.
The Clothing Company has been a fixture in Charlevoix for over three decades. We have an amazing staff that we consider part of our family. Our customers come from miles away and just down the street. We are grateful to have our family all nearby and our customers as our friends. We continue to strive to make you feel like you are coming home when you walk in the door, just like Jim and Sue did.